Tutti Rouge Shopify SEO
Tutti Rouge Shopify SEO
Turning a bold lingerie brand into an organic growth engine.
A full-stack Shopify SEO revamp that rebuilt Tutti Rouge’s visibility from the ground up.
Turning a bold lingerie brand into an organic growth engine.
A full-stack Shopify SEO revamp that rebuilt Tutti Rouge’s visibility from the ground up.
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Client
TUTTI ROUGE
CAtegory
E-COMMERCE SEO
done by
HAPPYRANKS
Duration
2 Weeks
DESIGNING
Tutti Rouge is known for personality, colour and confidence—but none of that was showing up in search. The strategy was designed to bring the brand’s energy into SEO while fixing the technical foundations that were holding it back. The direction combined structural clean-up, data-backed keyword mapping and on-brand content that aligned with how real shoppers search.
Tutti Rouge is known for personality, colour and confidence—but none of that was showing up in search. The strategy was designed to bring the brand’s energy into SEO while fixing the technical foundations that were holding it back. The direction combined structural clean-up, data-backed keyword mapping and on-brand content that aligned with how real shoppers search.
Tutti Rouge is known for personality, colour and confidence—but none of that was showing up in search. The strategy was designed to bring the brand’s energy into SEO while fixing the technical foundations that were holding it back. The direction combined structural clean-up, data-backed keyword mapping and on-brand content that aligned with how real shoppers search.
PROBLEMS
When the project started, Tutti Rouge faced common but costly SEO roadblocks:
• Critical technical issues stopping Google from crawling product pages.
• Collections that felt confusing for users and unclear for search engines.
• Weak metadata and missing intent-based keywords.
• Slow site performance caused by an outdated theme.
• Organic traffic that didn’t match the brand’s market presence.
The site had strong products—but zero SEO momentum.
When the project started, Tutti Rouge faced common but costly SEO roadblocks:
• Critical technical issues stopping Google from crawling product pages.
• Collections that felt confusing for users and unclear for search engines.
• Weak metadata and missing intent-based keywords.
• Slow site performance caused by an outdated theme.
• Organic traffic that didn’t match the brand’s market presence.
The site had strong products—but zero SEO momentum.
When the project started, Tutti Rouge faced common but costly SEO roadblocks:
• Critical technical issues stopping Google from crawling product pages.
• Collections that felt confusing for users and unclear for search engines.
• Weak metadata and missing intent-based keywords.
• Slow site performance caused by an outdated theme.
• Organic traffic that didn’t match the brand’s market presence.
The site had strong products—but zero SEO momentum.
DEVELOPMENT
The Shopify store was re-engineered to behave the way search engines expect.
This included:
• Eliminating duplicate URLs and indexing issues.
• Optimising theme performance and reducing code bloat.
• Restructuring collections, product templates and metadata.
• Implementing a scalable schema and internal linking framework.
The result: a cleaner, faster, crawl-friendly Shopify setup designed for long-term compounding results.
The Shopify store was re-engineered to behave the way search engines expect.
This included:
• Eliminating duplicate URLs and indexing issues.
• Optimising theme performance and reducing code bloat.
• Restructuring collections, product templates and metadata.
• Implementing a scalable schema and internal linking framework.
The result: a cleaner, faster, crawl-friendly Shopify setup designed for long-term compounding results.
The Shopify store was re-engineered to behave the way search engines expect.
This included:
• Eliminating duplicate URLs and indexing issues.
• Optimising theme performance and reducing code bloat.
• Restructuring collections, product templates and metadata.
• Implementing a scalable schema and internal linking framework.
The result: a cleaner, faster, crawl-friendly Shopify setup designed for long-term compounding results.
SOULTASTIC RESULTS
A rebuilt foundation.
We fixed the crawlability issues, optimised the theme and cleaned up URL/indexing problems to ensure Google could actually “see” the store.
A smarter product + collection strategy.
Each page was mapped to the right keywords and restructured for clarity, relevance and conversions.
Brand-aligned content optimisation.
From product descriptions to collection intros, the copy was rewritten to be search-friendly without losing Tutti Rouge’s playful, confident tone.
SEO that grows with the business.
A modular schema setup, dynamic internal linking and a clear content roadmap positioned the brand for sustainable organic growth.
The outcome: a Shopify store that finally matches the brand’s energy—and performs like it.
A rebuilt foundation.
We fixed the crawlability issues, optimised the theme and cleaned up URL/indexing problems to ensure Google could actually “see” the store.
A smarter product + collection strategy.
Each page was mapped to the right keywords and restructured for clarity, relevance and conversions.
Brand-aligned content optimisation.
From product descriptions to collection intros, the copy was rewritten to be search-friendly without losing Tutti Rouge’s playful, confident tone.
SEO that grows with the business.
A modular schema setup, dynamic internal linking and a clear content roadmap positioned the brand for sustainable organic growth.
The outcome: a Shopify store that finally matches the brand’s energy—and performs like it.
A rebuilt foundation.
We fixed the crawlability issues, optimised the theme and cleaned up URL/indexing problems to ensure Google could actually “see” the store.
A smarter product + collection strategy.
Each page was mapped to the right keywords and restructured for clarity, relevance and conversions.
Brand-aligned content optimisation.
From product descriptions to collection intros, the copy was rewritten to be search-friendly without losing Tutti Rouge’s playful, confident tone.
SEO that grows with the business.
A modular schema setup, dynamic internal linking and a clear content roadmap positioned the brand for sustainable organic growth.
The outcome: a Shopify store that finally matches the brand’s energy—and performs like it.
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What industries do you work with?
What is included in your marketing plans?
Do you offer custom plans?
Do you offer websites with booking functionality?
How long does it take to build a website?
How do you ensure results for your clients?
Do I need to sign a contract?
Are there any hidden fees?
How do I pay for services?
What industries do you work with?
What is included in your marketing plans?
Do you offer custom plans?
Do you offer websites with booking functionality?
How long does it take to build a website?
How do you ensure results for your clients?
Do I need to sign a contract?
Are there any hidden fees?
How do I pay for services?
What industries do you work with?
What is included in your marketing plans?
Do you offer custom plans?
Do you offer websites with booking functionality?
How long does it take to build a website?
How do you ensure results for your clients?
Do I need to sign a contract?
Are there any hidden fees?
How do I pay for services?